You can now digitally advertise to prospective customers based only on their home address.
This is ideal for reaching your online active prospects through their offline data including: mail lists, modeled data, and CRM’s.
Our patented algorithm provides accurate, traceable and transparent matches of physical home addresses to IP addresses, and then automatically delivers your digital ads.
This cookie-free solution is extremely precise and eliminates all non-human and poorly targeted traffic waste.
HOW IT WORKS
LAUNCH A CAMPAIGN IN THREE EASY STEPS:
You provide a list of names, addresses and zip codes, and we run it through our IP mapping system and provide a match rate (typically around 50% list size).
Locate the house IPs, anonymize them to create a privacy shield.
Serve display or video banner ads online, using the modem/router/IP address as the entry point.
MEASURE THE RESULTS
Instead of focusing on the standard impressions, we focus on real world outcomes, which for most of our clients results in doubling their advertising effectiveness. We offer a variety of key metrics and tools:
Did your ad reach its intended target
Who was targeted and what was the outcome
What was your open rate
What happened after the initial click
Privacy is our top priority, and confidentiality is never sacrificed. We adhere to the self-regulatory principles put forth by the Digital Advertising Alliance (DAA), as well as all federal and state laws on privacy including the California Consumer Privacy Act.