Reverse Append_374

Adronitis’ next innovation in digital ad technology is the “reverse append,” or IP Targeting backwards. Most other digital products can only retarget with online cookies. We capture a digital footprint created by visitors and turn it into a physical mail piece brochure, white paper, or catalog.

We take anonymous site visitors’ IP addresses, run them through our “reverse append” algorithm, and determine their physical home or office address. In this case, we take the unknown site visitor’s IP address, find their physical address, and now the advertiser can send them targeted direct mail pieces through one of Adronitis’ select direct mail partners.

Reverse Append


Learn more about how Adronitis Marketing Group can improve your results while lowering costs today.