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Customize your Communication – Loyalty Segments and Email Triggers

Many companies today are understaffed, lack the pure direct marketing fundamentals, and are overwhelmed with data and how to effectively ...
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Setting Retailers Up for Success this Peak Sales Season

Retail peak season is almost upon us! According to the National Retail Federation (NRF), the holiday season has been responsible ...
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B2B IP Targeting

We know that for B2B businesses lead generation can be tough. A recent study found that the most used form ...
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Geolocation Technologies: Geofencing vs. Geoframing

We’ve talked about the use of geolocation services as it relates to marketing initiatives before. How the location of a ...
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