Out of Home (OOH) combines accurate ad targeting with direct - measured attribution in ways never before possible. Mobile is at the epicenter of change in the advertising industry. Companies offering OOH advertising haven’t been able to deliver the audience targeting and measurement capabilities of other digital channels… until now. Adronitis’ OOH network leverages new mobile technologies to measure audience, serve ads, and report performance in real time.
Adronitis’ audience-addressable advertising technology delivers ads based on the consumer’s actual attributes, rather than using content or location as a proxy. Our back-end mobile data systems anonymously map consumer’s mobile devices back to their households so that we can attach extensive offline data to their mobile ID. Based on this knowledge, we can deliver audience-addressable ads to their mobile phone or other OOH screens through our ad inventory partner networks whenever the device pops up on our radar.
The same mobile data system which allows us to accurately associate household (and individual level) attributes to mobile devices also enables us to accurately measure which one of those devices show up in certain Points of Interest, such as retail stores, etc.
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