IP vs. Cookies – Don’t Bet On Your Company

Don't Bet on Your Company

On occasion, I may place a (legal) bet or two on various sporting events. Sometimes I spend a lot of time thinking about all the different variables like records, who's hurt, who's hot, where a team is playing, weather, etc. Other times I go with my gut or who has the better team mascot. What am I doing? I'm trying to predict the future. My record, sorry to say, is not very good.

Every day, we see and hear "experts" predict; weather, the stock market, elections, sporting events, the Oscars, earthquakes and on and on. One thing is a sure bet all of these predictions will be wrong as often as they are right. So, what does this have to do with betting with your company? Well, let me tell you... It has to do with more than you think.

If you use digital marketing based on cookies, you are costing your company and your customer's money. Why? Because cookies are based on predictions and assumptions using mostly online data.

And you know what they say about assumptions...

Based on tracking a persons' website activity, you are guessing that all of this tracking, mixed with "modeling, analytics, matching" and other magic words is right for that individual... Do you want to take that bet?

On a good day, you may be 20%-35% correct. Is that acceptable to you?

Well, look at it this way. On a bad day, you may receive a call for an irate person asking

"Why and how did I get an ad for a..."

So yes, you are essentially betting, and hoping, that someone out there you wanted to target, is actually the correct target.

Here at Adronitis Marketing...

we don't want to waste your ad spend. We know that in today's environment, every penny counts. As importantly, every customer counts. The only way to ensure you are reaching the exact audience is through lP targeting.

We are fully transparent in our processes, and we conduct the response analysis after each campaign for you at no cost. Can your current firm do that? Will they do that? Don't bet on it.

IP Targeting is identifying real people. No guessing, no assuming, no betting.

We will tell you right down to the specifics. It's IP Address: 122.7773.33.456, 123 Main St, Bettsville, GA 48321.

If we cannot match these two key pieces of information, WE DON'T TARGET IT.

Whether you are looking to conduct a digital ad, a direct mail campaign, identify anonymous visitors to your website or want to know who's going to your store's website, We CAN and we WILLidentify that exact audience for you.

Want to reach the right audience with the right message at the right time? All while ensuring their privacy?

Let's let the results speak for themselves... Right?

Let's Talk!

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