So many of your customers get to the doorstep of buying and then back away... we know this as the abandoned cart. Everyone is familiar with them: You visit that web page because you want something but then get cold feet? Yes, that abandoned cart.
According to the Baymard Institute, the _average abandoned cart rate_ is hitting almost **70%** of the time, which accounts for trillions of dollars left uncollected.
While this looks to be a huge missed opportunity, there is a light at the end of the tunnel. The good news is, **over 63% of these carts can be converted**, and lucky for you, we are driving the train.
Why Users Abandon
The main reason we see carts being abandoned is that the users are simply browsing.
They are window shopping for the fun of it, doing price comparisons between multiple sites, researching for future gifts, and more. This segment accounts for _almost 60% of abandons and some will even occur before anything is even put in the cart._
Let's take a look are the real reason that a cart is abandoned:
The Adronitis Advantage
While many solutions for abanded carts revolve around the ease of checking out, it is also extremely important to quickly maintain the conversion.
Did you know that if you were to follow up with those shoppers who have abandoned their cart and lure them back to your site, they will likely spend on average, 55% more than they were originally going to spend?
So not only will you convert on the original sale, but you are more likely to increase it!
DO WE HAVE YOUR ATTENTION NOW?!
Using our website visitor identification technology on a daily basis, we can identify those customers who have abandoned their carts on your website.
From that, we create a fully variable, individualized, digital mail piece and deliver it to each prospective customer in 2-3 days after the cart was left.
Our IP Targeting technology will weed out unnecessary information from web bots, get you more information on your actual customers, and help create better conversations between you and your customers.
While most of you already send emails, we strongly suggest using direct mail in conjunction with email to even further increase your odds for conversion. OR BETTER YET, an A/B split.
Interested in seeing how Adronitis can make this work for your organization? Let's talk and we can show you how a simple 10,000 piece test will open your eyes to so much more.