Google announced this week that they will soon be launching their long awaited and anticipated new heightened privacy features within their Chrome web browser.
Google essentially made the revelation that Chrome will now allow users to manage precisely who or what is tracking them online, throwing a wrench in online cookie tracking.
This Chrome update is set to be released Tuesday, May 14.
A Hefty Blow
Browsers like Apple’s Safari and Mozilla’s Firefox already have a great deal of cookie blocking built in their platforms by default for users. These browsers even operate their cookie and tracker blocking at a more heightened rate than Chrome’s soon-to-be released feature.
However, the news about Chrome’s newest cookie-blocking feature has much of the nearly $129 billion advertising industry shaken as Chrome dominates the browser industry with a whopping 63% market share on both a global and national scale.
With Safari and Firefox being a combined additional 20% of market share, this adds up to now over 80% of web browsers that will actively inhibit the ability of cookie tracking.
What will the update look like?
Google reported that they have been taking their time building their own form of cookie blocking technology. The tech giant stated that this feature has been in the works for over six years now, looking to ensure creating a foolproof system.
The company was transparent in stating that their efforts to get this technology developed quickly picked up pace in 2018 following the Facebook and Cambridge Analytica scandal.
Google announced a plan that puts users at the forefront of what exact cookies are tracking them. The feature is said to provide users with a personal dashboard that shows what cookies are tracking them and gives the user the ability to disable any and all tracking they see fit.
What does this mean for the ad industry?
Cookie based advertising has been a thing of the past for a number of years now. Cookie advertising is noted as being not only insufficient, but privacy invasive as well.
The digital landscape is across the spectrum right now as far as rules and regulations, however one thing has become certain, user privacy must be a forefront topic.
While cookie tracking has and will continue to exist, it ongoingly becomes a tool used by very small companies due to its lack of credibility.
Now to top that off, Google, Apple, and Mozilla are taking cookie tracking and doing everything they can within their power to put and end to it by disabling it within their platforms.
What does this mean for AMG?
For Adronitis, this changes none of our operations or abilities, rather this change further empowers our potential.
AMG strictly uses only first-party, offline data. The way we do advertising is 100% consumer driven, as we make no use of tracking, and therefore do not violate user’s privacy.
To find out more about what exactly it is that Adronitis does and what our revolutionary advertising technology is capable of, reach out to our team today.