Retail marketing as you know it is DEAD.
The old ways of marketing to quantity are out, and quality outreach is in. Would you use a fishing net to capture one big fish? No. It would be much more effective and efficient to use a single, specific lure to hook that single target. If you knew a certain fish responded better to a certain bait, why lower your chances of a catch by sending out a generic, “one size fits all” bait?
Customers have become so immersed in advertisements that most of the time they don’t even notice them anymore. The trick is to catch them on a personal level – get to know them each individually in the hopes to grab their attention and provide real value to the conversation.
It’s time to lose the old, mediocre retail experience and bring the human back to retail marketing.
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